Pokemon X & Y – Summer Campaign

 
 
 

Maverick worked for Pokémon on the launch of X and Y. Our idea was to use Pikachu to create awareness and tease the audience around the central idea during the summer months with pan-European cinema spots and a collection of sponsorship bumpers leading to the game’s release in October 2013.

 
 

Want to see more Pokemon? Check out what we did for Pokemon X & Y’s Spring 2014 Campaign


 
Will Jeffery