WATCH_DOGS 2 - "Drone Race" Influencer Campaign

 
 
 

When Ubisoft came to us with the highly anticipated Watch Dogs 2, we knew that we had the chance to do something special, and building a full race course with the pro’s in a phenomenal location in south London with three awesome youtubers proved to be just that. We wanted to create the true atmosphere of the game, not just replicate the content. The result - an anarchic, fast paced experience where the promise of the title was implicitly demonstrated in the whir of rotor blades and cameramen desperately ducking for cover.  (Sorry Malcolm!)

Fun, irreverent and firmly unapologetic, we created films saturated with that evocative Watch Dogs tone and got to try our hands as pilots to boot.


 
Influencers, SocialWill Jeffery