TRIALS – Campaign Case Study
Trials was already a successful brand with dedicated fans spending innumerable hours enjoying it’s physics-based fun. So, when we were asked to communicate the benefits of their Gold special edition in a series of trailers and then to announce their new titles of Fusion and Frontier on Next Gen & Mobile at E3, we literally ‘jumped’ at the chance. We had WAY too much fun capturing the irreverent gameplay and scripting the tongue in cheek humour VO and captions in these 3 projects which demonstrate how we communicate the key messages in a way that stays true to the brand and appeals to both the existing hardcore fans and new audiences alike.
“A dedicated, hard-working team with passion and creative flair.”
– Jason Bates, Marketing Director, RedLynx