Capcom's much anticipated Devil May Cry 4 has recently been released and immediately shot to the top of the Charts, a first in the franchise's history! Maverick created a UK cinema ad and a TVC which was shown across Europe and Australia. The TV spot was also localised for Greece and Germany by our Traffik department. Watch it below:
Have you rocked-on during the most recent Baby Shambles secret gig organised though MySpace? Do you think press events should be held in virtual online worlds? If you know what we are getting at then get in touch now!
Maverick are currently looking for born go-getters keyed up on social media and blogging. If you would like to increase your experience in Online PR and Buzz please contact Martin or Katie by e-mail to info@maverickmedia.co.uk.
This is an excellent opportunity for freelancers who are passionate about digital communication.
European languages might be of advantage.
The "How Do You Groove?" video was produced from a casting session and featured the very sexy Orbit speaker from Altec Lansing, and some not-so-sexy dancing!
Viewers were invited to submit their own dance videos to see if they could do any better, and try and win an NYE trip to Berlin.
Watch the video here
Maverick has just finished creating trailers for the action-packed Sonic Rush Adventure on the DS.
Adventure is the latest speedy Sonic the Hedgehog game from Sega and is released in the UK on 14th September.
Check out the trailer here:
Maverick has just finished the European retail trailer for 2K's The Darkness.
A stunning next-generation, first-person action video game, The Darkness is set in New York's underworld and is based on the comic book franchise of the same name.
Check out the official site here.
Viral Chart is expanding! Viral Chart can already track worldwide, but now also has a Chart exclusively for content created in Brazil.
Viral Chart BR is the not the first international Chart to be established - there has also been one operating in Japan for over a year now. Watch this space for more in the future!
To get your Brazilian virals tracked please contact Tammy Gia
To get your English virals tracked please contact Katie Valentine
Hot from the success of recent buzz campaigns, Maverick sent out a press release last week about the new Buzz Department which was featured across industry websites.
If you'd like to talk to someone about we can help you with a seeding and buzz campaign, please contact Katie Valentine on 020 7612 1231.
The coolest trainers in town, Nautical, have hit the shops and the blogs after an intensive seeding campaign by Maverick. The new range by K-Swiss has been featured on top sites such as Maxim, Channel 4, The Sun, key viral hubs, and numerous other blogs, sites and forums.
The Buzz Team seeded a Street Kiter game and a clip of extreme sports legend Reuben Lenten trying his hand at kite boarding. A single placement on a site received over 350,000 views, and the whole campaign has led to massive brand exposure with total views reaching over 3.5 million. Check out the game.
The Viral Chart's Simon Walton appeared in this week's edition of Marketing Magazine to join the debate on successful viral marketing.
The Viral Chart, fully licensed by Maverick, compliments Maverick's viral services, enabling us to track how viral content spreads across the web including social media sites. Definitive campaign reports are accessible to clients 24 hours per day.
Sony's much anticipated PS3 game Resistance Fall Of Man is here!
As part of the £1 million campaign to launch this epic game, Maverick created the atmospheric HD trailer for Online, Cinema and Trade Fair screenings.
Visit our home page to view the full and uninterrupted version.
There’s a duo of new releases at the top of this week’s UK all format Chart Track listings – with Square Enix’s Final Fantasy XII sweeping in at number one and 360 action title Crackdown taking second spot.
Square’s triple-A title becomes the fastest-selling release in the franchises’ history in the UK, accounting for a huge 53.5 per cent of all full price PS2 sales this week.
Maverick produced the teaser trailer for Final Fantasy XII, which ran online until last week, the TV commercial now airing on all major networks, and the promotional trailer used in-store at HMV during the launch on Friday Feb 23rd.
Maverick had the privilege of spending the day with Sci-Fi legend Patrick Stewart, to record the voice over for the TVC.
Maverick's Lucie Friar was interviewed by Channel 4 earlier this week for a feature for their Germ website.
Germ were keen to discuss Maverick's take on viewer’s media consumption and the shift away from traditional media like TV; a daring topic for a major network.
As one of the pioneers of viral services, Maverick were more than happy to share their views on the morphing digital landscape, and offer some insight in to how companies can best utilise this marketing space in the future by 'creating conversations'.
To catch Lucie's interview in full, visit the link on this page.
Maverick is now offering clients an exciting new online media service to compliment their trailer and viral marketing campaingns.
The business-controlled, branded communication tool being offered, creates a totally new way to communicate with audiences and can be customized on demand, guaranteeing you are always in control of the experience between your brand and your customers. News, links and messages can appear as a ‘ticker tape’ style banner or alerts on the users system, be it PC, laptop or mobile device and can also be routed from one device to another.
The messages, in simple text or rich multimedia presentation, get through to people in a way that current technologies such as email (infested with SPAM) or SMS (expensive and content constrained) cannot compete with. What’s more, as the service is a permission-based CRM channel, Maverick believe it works perfectly in tandem with their vision of engagement marketing strategies such as viral marketing and user driven and online community sites.
Internally, it is an effective way to get service outage notifications, corporate messages, executive communication, sales team updates and other enterprise information to employees. Put simply, its communication you can’t miss!
For further information call Andrew Greenhalgh on 020 7612 1232.
How does it work?
The service supports ticker functionality for continual news and information streaming and an event notification user interface that will display information on to the desktop. It can be configured to be very high impact, such as taking over the screen, to simply flashing an icon to say a new piece of information is ready to view and everything in between! This unique tool can also be configured not to deliver information, for example during the viewing of an HD trailer or viral ad.
For all press and media enquiries, please contact Harry at Hot Cherry PR on:
Tel +44 (0)207 619 0400
email: maverick@hotcherry.co.uk
Maverick cropped up again in the media over the weekend as writers attempted to define the shift in power between television and online advertising.
The Sunday Telegraph featured recent Maverick campaigns for Mazda and Microsoft.
Maverick's Windows Live Messenger virals have been appointed New Media Age's 'Campaign of the Month'.
The 'Communication Evolved' trilogy of virals named Pigeon, Bottle and Smoke have been gathering attention since their release.
Maverick, in Denmark’s version of the Financial Times - Børsen. Apparently they talked to the right people. Download a PDF copy of the article here. (Danish)
Have you rocked-on during the most recent Baby Shambles secret gig organised though MySpace? Do you think press events should be held in virtual online worlds? If you know what we are getting at then get in touch now!
Maverick are currently looking for born go-getters keyed up on social media and blogging. If you would like to increase your experience in Online PR and Buzz please contact Martin or Katie by e-mail to info@maverickmedia.co.uk.
This is an excellent opportunity for freelancers who are passionate about digital communication.
European languages might be of advantage.
Maverick have been discussing the changing and progressing nature of viral advertising with the FINANCIAL TIMES this week, sharing how they feel that companies will soon be giving even more preference to viral strategy in order to launch and support their campaigns.
Maverick Media has just opened an office in Tokyo joining forces with Tokyo based Media Agency Cyberbred to set up Japan's first dedicated Viral Advertising Agency - "Maverick Media Japan, Inc."
The new company will combine the creative and viral know how of Maverick UK with Cyberbred's expertise in Branded Entertainment and Word of Mouth Marketing.
The Akasaka based operation is headed by Ikeda Noriyuki - President and Peter Anshin - Vice President.
We’d like to take this opportunity to thank our friends at Televisual, (particularly the proofreaders), for our sudden and unexpected inclusion in the Top 100 production companies outside the M25.
Imagine our surprise when we read in Televisual that we were now based in Manchester. We never knew the transition up north could be so effortless, so much so, that we hadn’t even realised we left Soho.
Whilst we are very proud of our work, we never appreciated how highly regarded we are amongst our competitors, who have voted us into third place in the peer poll. Our production staff were rated at number 4, and in terms of turnover we have ranked at number 8. We are all currently awaiting our generous and seemingly well deserved bonuses ;)
Best International Viral for our explosive 'Act of War' .