Campaign Planning Services

Maverick plan campaigns across multiple disciplines, formats and channels.

In the old days "multiple formats" meant TV/Print/Cinema; normally timed around a game release.  Now, with the digital audience hungry to be involved in the dialogue around a game, the scope and depth of a campaign includes squillions (a technical term) of other elements that need to be created and managed over a much longer period.

That said - our approach to all campaigns is quite simple:  we focus on the core creative proposition that can develop and excite; from announcement to release across a variety of advertising formats.  Oh, and this creative approach also needs to be flexible enough to respond to the audience and the demands of the game development process itself.

Easy to say; not easy to do - but when it works, it really works.

We love getting involved with clients as early in the process as possible and we're always stimulated by client, brand and product challenges... so feel free to ask us more about how we can help.