(... Continued from Part Three)
The Launch
The trailer was planned to launch as part of a press event in New York at the beginning of April where Crytek's founder and president Cevat Yerli, and the EA team would show playable code and hold a Q&A with the assembled journalists from around the world. We knew that there would be a high degree of anticipation for the trailer from the Crytek fan boys and Crysis community, but we didn’t want to take any chances with this – it needed to make as big an impact as possible in its opening week.
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