Tag: Polly Scattergood
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2010.06.01
 09:58:24
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(...continued from Part One) The key incarnation of our trailer concept for “The Wall” is seen in the decision to not have the Hero take the expected “heroic” action (exerting control or influence on a situation, normally assisted by a great big gun). Like all great cinematic action heroes, from Bond to Dirty Harry, the moments before the Hero takes action are arguably more important for audience understanding and empathy with the character or story.
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2010.05.14
16:45:03
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Today we saw the beginning of the end of one of our biggest projects for sometime and one that’s been hugely successful. Following our debrief today here’s the first part of our story; EA briefed Maverick on Crysis 2 in September 09 and it was clear from the very start that their vision was to have a trailer that was truly outstanding and different. There was also a commitment to achieve this in a way and to a level seldom (if ever) seen before in games advertising. We’d had a sneak preview of Richard Morgan’s back story for Crysis 2, which gave us an insight into the deep and immersive experience that the game sets out to achieve. There was also something else – a dark and emotive undercurrent to the story which got us intrigued and very excited but, at such an early stage in the process, we thought it better only to allude to these elements in the trailer, in order to convey something of the overall mood, tone and promise of the game without being overtly explicit in any details.
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