Tag: crysis
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2010.06.18
 13:36:02
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One of our Maverick tenets is that we make games communications that are authentic to the game experience – we believe that the game itself should be the primary inspiration and vehicle for the messaging we want to convey. As a result we have worked with a lot of different game engines to create various types of marketing and in-game content and are very interested in the development of Machinima - using a game engine to create narrative, cinematic and marketing content.
 In our experience, game engines are pretty good at relaying action, but for this project we needed the visuals to convey atmosphere and emotive content as well; a challenge even in live action. To attempt this in-engine, and taking into account the fact that Crysis 2, and CryEngine3 was still very much in development made the project an ambitious undertaking for all involved.
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2010.05.07
08:23:25
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Popped along to help present the Crysis 2 trailer to a team of animation professionals at 3DSLondon in a Soho pub last night. A nice opportunity to catch up with the talented team who worked on the project and get into the technical nitty gritty of making cinematic content using a game engine - as well as the pros (and cons) of working with a real-time engine. I think everyone was suitably impressed with the Cryengine3 and its potential in many different areas - thanks to all who came along. The group meet every month on a Thursday night - check out the link if you are interested in attending or contributing.
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