With Ridge Racer Unbounded, Namco Bandai’s upcoming addition to their long-running racing franchise, Maverick was asked to create a trailer which would showcase a new feature to the Ridge Racer series – The City Creator, which gives players the ability to design and share their own racing tracks online. The trailer needed to be fast paced and entertaining, whilst giving players a clear understanding of what they will experience in City Creator – not an easy task when you consider the feature didn’t actually exist at the time! – and using a pre-alpha build get Ridge Racer and racing game fans alike interested in online racing, and talking about this new online mode.

Working closely with both Namco and Bugbear and taking cues from the initial key art, we created a graphical treatment based around how this feature would work and then brought it to life using a mixture of Maya and pre-alpha gameplay.
Spending time with the build and understand what was possible at an early stage was crucial in getting the best results which was a very punchy and focused trailer on the City Creator features.