To Infinity & Beyond! Walt Disney’s ‘Toy Story 3′
Posted by Richard on
June 10, 2010
Woody, Buzz and the whole gang are back!
Maverick was asked to showcase the fun, humour and vivid colours of Walt Disney’s ‘Toy Story 3′ game, creating TV and Cinema spots for UK, Europe and Australia that were in-line with the US campaign in terms of style and humour.
Taking cues from the US ad campaign, we used cutscene footage to set the pace and humour, and carefully selected the best gameplay angles of Woody, Bullseye, Buzz and Zurg, ensuring that we visualised the different playable challenges the game offered. Our trailer showcases some amazing in-game footage, and also highlights that only with Playstation 3 gamers can play as Zurge.
