Maverick

PART 1: The Creative PART 2: The Music PART 3: The CryEngine PART 4: The Launch Event … Continued from Part Three The Launch The trailer was planned to launch as part of a press event in New York at the beginning of April where Crytek’s founder and president Cevat Yerli, and the EA team [...]

PART 1: The Creative PART 2: The Music PART 3: The CryEngine PART 4: The Launch Event Continued from Part Two… One of our Maverick tenets is that we make games communications that are authentic to the game experience – we believe that the game itself should be the primary inspiration and vehicle for the [...]

Woody, Buzz and the whole gang are back! Maverick was asked to showcase the fun, humour and vivid colours of Walt Disney’s ‘Toy Story 3′ game, creating TV and Cinema spots for UK, Europe and Australia that were in-line with the US campaign in terms of style and humour. Taking cues from the US ad [...]

PART 1: The Creative PART 2: The Music PART 3: The CryEngine PART 4: The Launch Event The key incarnation of our trailer concept for “The Wall” is seen in the decision to not have the Hero take the expected “heroic” action (exerting control or influence on a situation, normally assisted by a great big [...]